Digital Marketing Manager
Benefits:
A collaborative and results-oriented international culture.
Flexible working hours and locations, including remote working options.
Company organized team building events including workshops, remote working in Europe, sailing trips and more.
Subsidies for motorboat/sailing license & Klimaticket.
Education Requirements:
Bachelor’s degree
Experience Requirements:
8+ years of experience in digital marketing, ideally in a technology-driven or maritime-focused business
Other Requirements:
Advanced knowledge of digital marketing strategies (website, email, social media, paid media), CRM systems (Dynamics 365 preferred), and tools like Google Analytics.
Strong analytical and project management skills, with the ability to multi-task and deliver results.
Action-Oriented
Detail-Driven
Problem-Solver
Responsibilities:
Enhance brand visibility and optimize the ROI of marketing activities across digital platforms.
Execute digital marketing strategies to increase traffic and engagement across key channels, including website, social media, webinars, and email campaigns.
Collaborate with external agencies and internal stakeholders to develop and execute paid media campaigns (including paid search and social ads) to increase brand visibility and conversion rate.
Fully exploit the company’s CRM tool, Microsoft Dynamics 365, to enhance data accuracy, streamline processes, and optimize sales and marketing initiatives.
Collaborate with cross-functional teams to develop digital campaigns that support business priorities, such as software update promotions or product launches. Analyse and report on campaign performance across digital channels, providing insights and recommendations to meet sales goals and customer acquisition targets
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