Accurat
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About
Accurat is a location intelligence company providing real-time insights into consumer behavior for retailers and advertisers. It uses data from various sources, including a self-built SDK and data brokers, to offer comprehensive market overviews and actionable insights through an online dashboard. Accurat's unique approach focuses on large panel sizes and daily updates, offering near real-time insights unlike traditional monthly reports. Its solutions include MarketMonitor (competitor benchmarking), CampaignCompass (marketing impact), and TrafficTracer (footfall analytics). Accurat prioritizes privacy and GDPR compliance, offering a privacy-first approach. The company is experiencing rapid growth and currently operates in Belgium, the Netherlands, and Germany, with plans to expand to other EU countries.
Platform
Task
Features
• competitor benchmarking
• footfall analytics
• campaign impact
• brand metric deep dive
• ytd market insights
• monthly market insights
• marketing impact
• folder optimisation folder impactlocal traffic reportlocation potential analysislocal cannibalisation
FAQs
Historical vs Real-time?
Accurat performs two distinct types of analysis. Historical data is used to identify: the visitor’s origin, the visitor’s profile, frequency and trajectory. It is also used to identify the visitor’s social class. Real-Time data is used to count the number of people at a certain POI (point of interest). This data has a delay of 48hours, given the calculations that have to be done on the incoming data. Visits are reported on a daily basis, most metrics such as share of visits, penetration, etc. are added on a periodic basis (no penetration per day available).
How accurate is the data?
Data provided by Accurat has an accuracy of approximately 95%. Reporting is done for the entire Belgian, Dutch & German population, not only for users as tracked by our SDK. Therefore, we developed an algorithm that extrapolates the data for the entire population in a representative manner. Our data has been benchmarked with multiple campaigns with the results of the CIM model. We have a very similar outcome with a small difference in the margin of error. Therefore, we can state that our data is reliable as depicted in the graphs below:
How is our data cleaned?
We clean data on row level (coordinate level): Remove duplicates (sometimes the SDK sends the same coordinate twice to our API). Remove coordinates with low accuracy (less than 50 meters) Remove invalid coordinates (eg. latitude and longitude equal to 0)
How is our data presented?
Data is visualized through a variety of dashboards. Accurat provides access to personalized dashboards via a secure login on our website. Users can select shops individually or get a global overview of a brand's performance. Depending on the chosen options, users can access more or fewer dashboards. Detailed descriptions and all insights can be exported in various formats (PNG, PDF, CSV).
How is our approach different?
Accurat's approach is unique because we work with data not provided by our clients, unlike many of our competitors. Since we have our own data, our insights are plug & play. We have access to a larger panel, which enables us to also provide solutions for small stores. Moreover, results are updated on a daily basis, rather than monthly or through ad hoc reports.
Which sources are used?
We use two different sources for data: Data coming from our self-built SDK that collects data through partnering up with different smartphone applications. Data originating from so called data brokers.
How does the SDK work?
Accurat has created an SDK (software development kit) that minimizes battery consumption (below 1%) yet captures sufficient data - closely following OS-specific restrictions & possibilities. Data collection (in a simplified summary) works as follows: The consent flow requests proper permission (GDPR & location permission) The tracking is activated to start collecting coordinates every 2 mins or whenever the user makes a stop (a visit) - even without network connection (4G/wifi) We collect fused location data: the best possible coordinate the operating system can provide, whether collected via cell tower, gps antenna, wifi or bluetooth. To optimize for low battery consumption, we use additional methods to stop collecting data when stationary but will restart collection when the users move again. All coordinates are stored on the device - even when there is no network connection. Locally stored data is sent to our cloud environment over an SSL-encrypted connection every 3 to 24 hours. - We limit network connections (4g) as 1) the operating system limits usage when in background and 2) it consumes less energy The local bucket is emptied and new coordinates can be stored locally again.
How frequent is data collected?
Data is collected 24 hours a day, 7 days on 7 for the Belgian, Dutch & German territory. Approximately 11 million coördinates are collected each day in our database generated by SDK users.
What about GDPR?
The data that Accurat processes is privacy-sensitive. That's why we adopt a privacy-first approach. We ensure maximum privacy & security for panel members through various efforts, such as a GDPR-focused consent flow that limits data tracking to users who opt in twice, referencing our SDK privacy policy. Accurat will only publish insights based on groups that are large enough, taking into account all internal and external regulations regarding GDPR.
Are there any setup or hidden fees?
Rest assured our offer couldn't be more transparent. You only pay for what you use. The initial setup costs on our part are spread out over the duration of the contract and are included in the monthly pricing.
Does Accurat offer a free trial?
Yes, we do! You'll be able to explore a limited version of our insights tailored to your brand.
Can I get started right away?
Hell yeah! Since we have a large backlog of historical data there's no need for sales, survey or any other form of data from your side. We can get started in no time!
Job Opportunities
Student job - Marketing & Sales
Accurat provides real-time location intelligence for retailers, offering insights into consumer behavior, competitor activity, and marketing campaign effectiveness. Its data-driven approach is based on large panel sizes and daily updates.
Benefits:
Exciting role in a fast-growing startup
Work across countries, follow EU expansion
Ownership and career growth opportunities
Competitive salary with benefits
Young, hands-on teamAutonomy to define your success pathCelebratory parties, snacks, and drinksFlexible work: remote or officeSpacious offices (with a PlayStation)Pancake Wednesdays and monthly team activitiesFootball Table and Beer hourYearly Team Retreat for bonding
Education Requirements:
You are studying business management or business sciences
Other Requirements:
You're a multi-tasker
Our office is in Ghent (Ledeberg)
You're fluent in Dutch and English, French or German is +
Responsibilities:
Provide general support for the Sales & Marketing team
Provide content for our social media channels (linkedIN mainly)
Generate leads
Come up with creative, innovative, and impactful campaign ideas
Assist with website content creation and implementation
Show more details
Intern Sales
Accurat provides real-time location intelligence for retailers, offering insights into consumer behavior, competitor activity, and marketing campaign effectiveness. Its data-driven approach is based on large panel sizes and daily updates.
Benefits:
Exciting role in a fast-growing startup
Work across countries, follow EU expansion
Ownership and career growth opportunities
Competitive salary with benefits
Young, hands-on teamAutonomy to define your success pathCelebratory parties, snacks, and drinksFlexible work: remote or officeSpacious offices (with a PlayStation)Pancake Wednesdays and monthly team activitiesFootball Table and Beer hourYearly Team Retreat for bonding
Education Requirements:
You are studying business management or business sciences with a major in a sales related field
Other Requirements:
You will join a young, hands-on, ambitious team. You will be mentored but also know how to work independently.
You're a multi-tasker and you'll be able to have real impact on our business.
You’ll learn about location technology, retail and the benefits of personalized advertising.
Our office is in Ghent (Ledeberg) but working from home few days a week is possible.
You know how to deal with losing a game on our Playstation 🙂
You are familiar with different social media and not afraid to experiment.
You're fluent in Dutch and English, French or German is +
Responsibilities:
Analyse our current sales efforts and suggest optimisations.
Optimise lead funnels, generate leads and connect with potential clients.
Detect potential (additional) needs of customers and prospects ✨
Prepare proposals to secure new business opportunities
Execute sales strategies & maintain CRM hygiene Brainstorm on our long-term strategy with a focus on converting clients. 📈Conducts customer visits, meetings and attend eventsEvaluate customers needs and maintain a rigorous follow-up process aimed at building relationships with decision-makers
Show more details
Internship - Marketing
Accurat provides real-time location intelligence for retailers, offering insights into consumer behavior, competitor activity, and marketing campaign effectiveness. Its data-driven approach is based on large panel sizes and daily updates.
Benefits:
Exciting role in a fast-growing startup
Work across countries, follow EU expansion
Ownership and career growth opportunities
Competitive salary with benefits
Young, hands-on teamAutonomy to define your success pathCelebratory parties, snacks, and drinksFlexible work: remote or officeSpacious offices (with a PlayStation)Pancake Wednesdays and monthly team activitiesFootball Table and Beer hourYearly Team Retreat for bonding
Education Requirements:
You are studying business management, business or communication sciences with a major in marketing
Other Requirements:
You will join a young, hands-on, ambitious team. We will mentor but you also know how to work independently.
You're a multi-tasker and you'll be able to have real impact on our business.
You’ll learn about location technology, retail and the benefits of personalized advertising.
Our office is in Ghent, Ledeberg but working from home few days a week is possible.
You know how to deal with losing a game on our Playstation 🙂
You are familiar with different social media and not afraid to experiment.
You're fluent in Dutch and English, French or German is +
Responsibilities:
Analyse our current marketing efforts and suggest optimisations. ✨
Work on our strategy and provide content for our social media channels (linkedIN mainly).
Work on product whitepapers, analyse website traffic and optimise lead funnels.
Generate leads.
Detect needs of potential customers and prospects. Participate in event-organisationBrainstorm on our long-term strategy with a focus on converting clients. 📈
Show more details
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