Breadcrumbs
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About
Breadcrumbs is a comprehensive lead scoring software catering to sales and marketing teams to enhance revenue strategies. Tailored for both small and large businesses, this platform supports multiple sales approaches including sales-assisted and product-led growth strategies. Featuring 'Copilot', users can quickly generate lead scoring models based on their data for effective lead scoring and analytics. It supports integration with various popular platforms and allows users to build, test, and iterate on models quickly, significantly increasing the conversion rates of leads to opportunities. Key functionalities include multi-variant testing, machine learning-driven automation, and customizable parameters for each scoring model, helping teams address a spectrum of revenue goals.
Platform
Task
Features
• enterprise-grade lead scoring
• 3-click lead scoring model creation
• unlimited workspaces and models
• customizable scoring based on fit and intent
• integrations with hubspot, salesforce, mailchimp, and more
• machine learning-powered insights
• deep analytics and reporting
• multi-variant testing without operational disruption
• easy-to-use interface with actionable insights
FAQs
How does Breadcrumbs pricing work?
Our pricing is flexible and depends on how many contacts you want to score. The Free plan allows you to score up to 1,000 leads per month, while the Pro and Business plans have a maximum of 10,000 and 100,000 new leads you can score each month, respectively. Enterprise-level plans offer a custom amount of lead scoring.
How many contacts can I score?
The Free plan supports up to 1,000 leads scored per month. The Pro and Business plans support 10,000 and 100,000 new leads scored per month, respectively. Enterprise-level plans can be tailored to your needs, allowing for a custom number of leads scored to suit your business requirements.
What is included in the Free Plan?
The Free plan allows you to score a list of up to 1,000 contacts in test mode. This means you can create and test your lead scoring model for free. The Free plan does not let you sync your lead scores back into your data source.
How do I get started?
You can get started on the Free plan by registering. We also offer personalized demos for those who have additional questions.
What integrations do you support?
The most popular integrations Breadcrumbs supports are HubSpot, Active Campaign, Intercom, Mailchimp, Marketo, Mixpanel, Pendo, Salesforce, and Segment. We are adding new integrations regularly; check our integrations page to see a complete list of what we currently support. We also have a native API that can support custom integrations.
What is contact scoring?
Lead scoring is traditionally thought of as a process that sales teams use to score contacts (typically leads) to find the most qualified candidates to reach out to. With Breadcrumbs, however, this same lead scoring methodology can be used for other areas of the customer journey, such as upselling, cross-selling, and even churn reduction.
Why is Breadcrumbs scoring different from other solutions?
Breadcrumbs scoring not only enables acquisition-focused lead scoring for sales-assisted motion, as most other solutions offer. Breadcrumbs also unlocks the potential of scoring for up-sell, cross-sell, retention, product adoption, and more. It does all of this regardless of GTM strategy; PLS and PLG are no exception. When choosing Breadcrumbs, you will get access to connect your data sources and explore the completeness, quality, and predictive power of the data you already have. Automatically build a scoring model based on your existing marketing, sales, and product data. You remain in control and can make changes at any point. Get the best of both worlds: the power of automation and full control over critical business decisions. Build as many models as you would like to test hypotheses and validate how they would behave. Dig deep into contact and account records to see what they are doing and how that impacts their likelihood to buy across your entire GTM stack. If you sign up for the Free plan, you get the whole Breadcrumbs experience with two significant caveats: the number of leads you will be able to score is limited, and you can activate only one scoring model.
What do Frequency and Recency refer to in contact scoring?
Recency relates to how recently an action has been taken. For example, contacts who have visited your pricing page within the past hour are more relevant to your sales team than those who visited one year ago. Our models factor recency into the equation by increasing scores for recent actions and decreasing scores for those who have gone radio silent. Similarly, Frequency relates to the number of actions that have been taken. Those who are repeatedly opening emails, viewing your blog, and interacting with your brand are scored higher than those who do not.
What is Machine learning-assisted co-dynamic lead scoring?
ML-assisted co-dynamic lead scoring is a blend between AI and human input that prevents you from updating your scoring method and instead relies on generic rules. With Breadcrumbs, you can define your ideal customer profile and the key actions best predictors of revenue, and our ML-driven automation will find those contacts and route them to your teams. If your ideal customer profile or key actions change, our system will immediately rescore your leads based on this new data—meaning you don’t have to wait six months for your scoring model to catch up and reflect your new company direction. By using a co-dynamic scoring model, Breadcrumbs gives you 16 unique scoring outcomes instead of a simple ‘Hot” or “Cold” answer. This means your team knows exactly how qualified a contact is before they take the next step, allowing for deeper personalization when segmenting your database.
Where can I read Breadcrumbs’ terms of service and privacy policy?
You can read Breadcrumbs' terms of service and privacy policy here.
Pricing Plans
Free Plan
Free Plan• Up to 1,000 contacts scored per month
• Unlimited draft models
• 1 test model
• 1-month analytics lookback
• 24-hour data refresh
• Email support
Pro Plan
USD400.00 / per month• Up to 10,000 contacts scored per month
• Unlimited test and draft models
• 1 active model
• 6-month analytics lookback
• 24-hour data refresh
• Email support
Business Plan
USD1600.00 / per month• Up to 100,000 contacts scored per month
• Unlimited test and draft models
• 3 active models
• 9-month analytics lookback
• 24-hour data refresh
• Dedicated CSM
Enterprise Plan
USD2800.00 / per month• Custom contacts scored per month
• Unlimited test and draft models
• Custom active models
• Custom analytics lookback
• Customizable data refresh
• Dedicated CSM
• Expert Services
• Dedicated Slack Channel
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