Lifesight
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About
Lifesight is a comprehensive marketing measurement platform designed to enhance marketing effectiveness through advanced techniques like Multi-Touch Attribution, Marketing Mix Modeling, and Incrementality Testing. It provides a unified view of marketing performance across all channels in a privacy-first environment, empowering marketers to make informed decisions that drive revenue growth. Lifesight integrates data from various marketing sources, enabling businesses to track and analyze their marketing efforts effectively. With a focus on first-party data, the platform is compliant with privacy regulations, allowing marketers to optimize their campaigns while securing customer trust. Lifesight offers a hands-on approach with dedicated support teams and a free one-month pilot to assist clients in achieving their business objectives with minimized risk.
Platform
Features
• seamless integrations
• privacy-first approach
• actionable insights
• multi-touch attribution
• marketing mix modeling
• incrementality testing
• causal ai
FAQs
What is unified marketing measurement?
Unified marketing measurement uses a combination of methodologies like Marketing Mix Modeling, Multi-Touch Attribution, Incrementality Testing, and Causal Inference to measure marketing’s effectiveness.
Why can’t I just use in-platform attribution?
In-platform attribution is often flawed and biased; Lifesight offers an unbiased view of performance across all channels.
How will my measurement be affected after 3P cookie deprecation?
Lifesight relies on first-party data and advanced modeling techniques ensuring compliance and accuracy even without third-party cookies.
Do you offer a free trial?
Yes! A free 1-month pilot is available to discover the platform's capabilities.
What do I need to get started?
You need access to your marketing, business, and customer data to begin measurement.
Pricing Plans
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