AI Tech Suite

WorkMagic

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About

WorkMagic provides a marketing science and experiment platform that empowers businesses to optimize their marketing decisions using advanced attribution models. The platform focuses on driving incremental growth through lift-adjusted attribution and is designed to inform decision-making with accurate data. Founded by a team of e-commerce entrepreneurs and former experts at leading tech firms, WorkMagic aims to democratize access to data-driven strategies for brands, simplifying the complex process of understanding marketing ROI and campaign optimization.

Platform

Keywords

attribution marketing science campaign optimization roi incrementality

Task

marketing optimization

Features

• lift-adjusted attribution

• net profit analysis

• spillover analysis

• automated marketing processes

• data-driven marketing strategies

• geo incrementality testing

• mmm & media planner

• incrementality insights

Social Media

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