Fieldstream
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About
Fieldstream is an AI-driven marketing analytics platform designed to empower users with insights to optimize their marketing strategies. It helps measure the incremental impact of marketing activities on key performance indicators (KPIs), evaluate the efficiency of media channels, and plan future marketing investments. The platform is fully automated, providing easy access to marketing analytics by connecting data, running the analytics engine, and generating insights instantly. Its comprehensive dashboard allows users to continuously report on campaign performance, forecast marketing scenarios, and compare predicted outcomes with actual results. By integrating Marketing Mix Modeling, Bayesian principles, and machine learning, Fieldstream provides a holistic view of media impact and assists in smarter budget allocation for better ROI.
Platform
Features
• ai-driven marketing analytics
• scenario planning and forecasting
• campaign performance tracking
• comprehensive reporting dashboard
• automated setup and access
• future marketing investment planning
• media channel efficiency evaluation
• incremental impact measurement
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