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TheTake

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About

TheTake is an interactive video platform that empowers viewers to shop and engage with their favorite movies and TV shows. It provides contextual, time-synced features including Shopping, Social, Polling, Betting, Stats, Ticketing, and more. TheTake is designed for streaming platforms, connected TVs, and brands, maximizing viewer engagement and creating new advertising opportunities. Their proprietary deep learning system identifies approximately 1,000 products per hour from a database of over 250 million items, ingests video streams with low latency, generates metadata, and provides an intuitive interface integrated into CTV and streaming environments. The service is live on over 23 million Smart TVs across the US and UK and is trusted by industry leaders worldwide.

Platform

Keywords

streaming interactive video viewer engagement product identification smart tvs

Task

interactive video

Features

• hyper contextual placement for brands

• maximizes arpu for streaming platforms

• intuitive interface for seamless integration

• deep learning-based product identification

• live on 23m+ smart tvs

• contextual features like polling and betting

• empowers viewers to shop while watching content

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