NumberEight
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About
NumberEight offers AI solutions designed to enhance digital advertising by enabling ID-less audience targeting through behavioral intelligence. Their technology processes mobile sensor data on-device to infer user behavior and demographics without compromising privacy. The company's products include Euclid and Euclid Lite, which provide significantly increased ad revenues and demographic data coverage. Combining edge computing with behavioral insights allows advertisers to engage effectively while adhering to privacy standards. NumberEight's commitment to user privacy informs their data handling practices, ensuring compliance with regulations like GDPR.
Platform
Features
• on-device processing
• privacy-first design
• behavioral intelligence
• global demographic data coverage
• increased ad revenue
• ai-based audience targeting
FAQs
What are live moments?
Live moments capture what a user is doing at a given point in time in the real world, while using an app (e.g. commuting, relaxing, running).
How do you predict live moments?
We combine mobile sensor data (e.g., accelerometer, gyroscope, location) using our patented on-device AI software.
How many live moments can you predict?
We predict over 200 live moments.
What are behavioral cohorts?
Behavioral cohorts capture a user’s behavioral attributes (e.g. joggers, regular shoppers) for targeted advertising.
How is this different from traditional audience generation?
Behavioral cohorts do not need unique identifiers; all behavioral data resides within the app, preserving user privacy.
Are your solutions GDPR compliant?
Yes, we maintain GDPR and similar compliance frameworks.
What is on-device computing?
On-device computing brings data processing closer to where data is generated, enhancing performance and privacy.
How frequently is audience data refreshed?
Audience data is currently refreshed every 24 hours.
Can you retarget users?
No, as we don’t send any identifiers, retargeting specific users isn’t possible.
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