Marilyn is a commerce technology marketing platform developed by Mars United. It aims to revolutionize commerce with data and insights by connecting information, intelligence, and results. Through better decision-making, connected experiences, and stronger results, Marilyn enhances customer engagement and provides marketers with real-time performance insights. Its features include advanced measurement and intelligence capabilities, ecommerce insights, centralized media management, vendor performance fusion, and seamless integration into various commerce strategies.
• data-driven decision-making
• strategic integration across services
• vendor fusion for performance opportunities
• centralized media management
• ecommerce insights
• measurement & intelligence
• real-time program performance insights
• enhanced shopper engagement
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