Ink Lantern
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About
Ink Lantern is an AI-powered brand intelligence platform that helps businesses understand and improve their brand storytelling. It uses AI to analyze data from various sources, including social media, to provide insights into brand love, keyword relevance, and visual attributes. The platform offers customizable dashboards, automated reports, and consulting services to help brands track their performance, identify areas for improvement, and create more engaging content.
Platform
Task
Features
• what's working for the best brands in the world? have a deep dive into their secret sauce. analyze data at scale with industry-leading ai (un-sampled data)
• use ai to take the guesswork out of social media storytelling to convert more leads and maximize revenue.
• turn your brand into a high performing brand that people love
• learn from the best with up to 2 benchmark brands
• understand your brand performance against up to 3 competitors
• all the seats you need for your brand team
• collaborate on content creation with award winning ai
• grow your brand love (reputation and credibility)
FAQs
Which social media platforms are supported?
Ink Lantern can connect and ingest data from Instagram, Facebook, Twitter, and YouTube. However, we are working to connect to other social media platforms.
What payment methods are supported by Ink Lantern?
Currently, we support only wire transfers and bank deposits in the US. However, we are working to include credit card payments.
What is the PPA brand model?
The PPA Brand Model was designed for trackable brand differentiation and relevance. PPA stands for Promise, Pillars, and Attributes. Promise to the client, the purpose of the brand is to fulfill that promise Pillars: The Brand performs differently across the territories it lives in, it can even have different competitors in each territory Attributes are divided into Keywords and visual features that make a brand tangible and relevant. We designed the brand tracking model with differentiation, relevance, and trackability in mind because we have seen that symbiotic brands outperform predatory brands on social media because they understand the value of human-centric storytelling. This model is intended to help other Brands walk in the same direction and successfully capture people's attention, love and loyalty.
What is the difference between Competitor and Benchmark Brands?
Competitors' brands represent the companies that are in your same industry or category. In other words, competitors are the brands that potentially share the same audience with you and compete for the same customers. On the other hand, Benchmark brands are those who you admire for their brand storytelling and social media presence. It doesn't matter if the brand is in your industry or category.
What is Share of Voice?
Share of Voice shows you the post frequency for each brand relative to the entire category. For example: If Brand A posts 1 time and all the other brands in the category post a total of 9 times, Brand A’s share of Voice would be 10% (10 total posts divided by 1 post by Brand A).
What is Share of Engagement?
Share of Engagement shows you the engagement for each brand relative to the entire category. For example: If Brand A has a total engagement score of 1 and all the other brands in the category summed up have a total engagement score of 9, Brand A’s share of Engagement would be 10% (10 total engagement score divided by engagement score 1 by Brand A).
What is DEI (diversity, equity, and inclusion) Index?
The DEI Index is measured in much the same way as the above Brand Love, with the exception that we are only evaluating DE&I-related content. Using these two key metrics (Brand Love + DE&I Index), we can understand a brand's holistic positioning.
What is Brand Love?
Brand Love provides a high-level view of how attractive each brand is for the category's audience. This daily metric tracks brand performance by accounting for post volume, post interactions, and comment sentiment, and incorporates a lookback period of several weeks.
What is a good Brand Love Score?
A good Brand Love Score would depend on the competitors and benchmark brands you have selected to track since BLS would be calculated for the audience in your category. It is important to keep an eye on your competition to improve your game, and in your benchmarks to learn from the best.
What is Average Engagement per Post?
The Average Engagement per Post shows the total engagement divided by the total number of posts in the calculation. This metric would vary depending on the filters you have applied to the dashboards or visuals.
How many seats per account?
There is no limit on the number of seats. You can have all the seats you need for your brand team.
How many brands can I track in Ink Lantern?
You can choose between two plans Brand Intelligence Suite and Customized Intelligence Suite. In Brand Intelligence Suite Plan you can track up to 6, 10, or 14 brands including your own brand, competitors' brands, and benchmark brands. In the Customized Intelligence Suite plan, there is no limit on the number of brands you can track.
How do I contact sales?
Please contact our sales team by filling out the form at Contact Us, sending an email to hello@crant.ai, or using the chat on this page.
How do I contact customer service?
You can contact customer service by sending an email at support@crant.ai or filling out the form at Contact Us.
How can Ink Lantern help me build a more compelling brand?
Ink Lantern is an AI-backed platform that gives companies the data they need to understand how their message is resonating — and then make decisions to shape that. It pulls invaluable data from sources across the web, such as social media and online articles, then uses that information to figure out what people are saying about your brand. With AI, you can figure out which images associated with your brand are drawing customers in, and even swoop in on what the competition is doing well. All the insights are displayed across an easy-to-understand dashboard, allowing you to track what’s happening over time and adjust your communications if necessary. No need to spend endless dollars on campaigns just to clutch at straws and make sweeping conclusions. With Ink Lantern you can: Help you understand how relevant your brand is against your competitors and the most influential brands in the world Understand how each of your brand pillars is driving engagement and how to optimize Analyze images and tell you which attributes in images are performing the best Identify keywords to drive differentiation for your brand Help you craft more impactful storytelling for your brand Monitor the relevance of your brand to your audiences Identify sentiment towards your brand and your content Take a pulse on how your creative initiatives are resonating with your brand’s audiences. Keep a finger on reputation management Learn about slang related to your service as it rises and falls away quickly Explore diversity, equity, and inclusion (DE&I) in your brand storytelling
Pricing Plans
Brand Intelligence Suite
USD2500.00 / Per Month• Grow your Brand Love (Reputation and Credibility)
• Collaborate on content creation with award winning AI
• All the seats you need for your Brand Team
• Understand your brand performance against up to 3 competitors
• Learn from the best with up to 2 benchmark brands
• Turn your brand into a high performing brand that people love
• Use AI to take the guesswork out of social media storytelling to convert more leads and maximize revenue.
• What's working for the best brands in the world? Have a deep dive into their secret sauce.
• Analyze data at scale with industry-leading AI (Un-sampled data)
• Use computer vision to Identify top performing visual attributes and grow your engagement
Customized Intelligence Suite
USD3000.00 / Per Month• All in Brand Intelligence Suite +
• Consulting hours with brand experts
• Customizations to fit your brand needs
• More competitor and benchmark brands
• Custom dashboards
Brand Intelligence Suite
USD3000.00 / Per Month• Grow your Brand Love (Reputation and Credibility)
• Collaborate on content creation with award winning AI
• All the seats you need for your Brand Team
• Understand your brand performance against up to 6 competitors
• Learn from the best with up to 3 benchmark brands
• Turn your brand into a high performing brand that people love
• Use AI to take the guesswork out of social media storytelling to convert more leads and maximize revenue.
• What's working for the best brands in the world? Have a deep dive into their secret sauce.
• Analyze data at scale with industry-leading AI (Un-sampled data)
• Use computer vision to Identify top performing visual attributes and grow your engagement
Customized Intelligence Suite
USD3000.00 / Per Month• All in Brand Intelligence Suite +
• Consulting hours with brand experts
• Customizations to fit your brand needs
• More competitor and benchmark brands
• Custom dashboards
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