Incremental
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About
Incremental is a specialized platform designed for retail media measurement, offering analytics and reporting tailored to the unique needs of retail media buyers. It enables users to measure retail media campaigns effectively, optimize for sales growth, forecast scenarios, and integrate commerce analytics seamlessly. The platform emphasizes neutrality, ensuring unbiased data and insights, as it does not engage in buying or selling media. Incremental focuses on assessing incrementality—the true impact of advertising beyond what would have occurred naturally—allowing businesses to optimize their advertising spend effectively. Through standardized methodologies, Incremental provides consistent reporting across various media networks, ensuring reliable comparisons and actionable insights for enhancing campaign effectiveness.
Platform
Features
• purpose-built for retail media measurement
• seamless integration with media and ecommerce platforms
• standardized reporting across networks
• optimizes for incremental sales growth
• neutral third-party measurement
FAQs
What does incrementality mean for retail media measurement?
Incrementality identifies the additional value that advertising brings, beyond what would have happened anyway, allowing optimization of advertising spend.
Why does neutrality matter for measuring media impact?
Neutral retail media measurement ensures unbiased data and insights, which supports strategic resource allocation decisions.
How does Incremental connect with platforms?
Incremental has existing integrations with various media and ecommerce platforms, and new integrations can be set up in 2 to 4 weeks.
Can Incremental handle custom integrations?
Yes! Incremental offers custom integrations tailored to specific business needs.
How does Incremental connect data from multiple sources in real time?
Incremental connects directly to media and retailer platforms via APIs to ingest data automatically, ensuring current metrics.
How is measuring retail media with Incremental different from doing it directly in retail platforms?
Incremental's approach involves measuring all relevant factors beyond clicks, providing a clearer ROI understanding.
Why choose a platform designed specifically for retail media?
Incremental addresses unique retail media requirements, offering insights that general platforms may overlook.
Can Incremental help boost sales from retail media campaigns?
Yes! Incremental provides insights for optimizing media investments to drive sustainable growth.
Can Incremental help increase customer engagement and retention?
Yes! Incremental measures advertising effects on existing customers, enhancing retention strategies.
Can I use Incremental to run A/B tests?
Incremental doesn’t run A/B tests directly but utilizes their results from other platforms for analytics.
How does Incremental protect customer data and ensure privacy compliance?
Incremental prioritizes security and compliance with privacy laws in its data management.
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