BRANDthrō
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About
BRANDthrō is a SaaS platform designed to provide actionable emotional insights for brands by leveraging AI, data science, and neuroscience. It helps marketers and strategists predict how brand experiences affect customer emotions, enabling them to enhance engagement, drive brand loyalty, and improve customer experience (CX). The platform uses a proprietary emotional scoring method that accurately gauges emotions at scale with a unique cohort segmentation approach. By integrating open APIs, it can enhance existing marketing technologies and measure emotional impacts to inform better strategic decisions. Additionally, it includes features like the Emotional Profile Report (ePR) that analyzes customer data to optimize brand narratives and improve marketing effectiveness.
Platform
Features
• real-time insights
• cohort segmentation
• ai-driven emotional scoring
• integration with existing marketing stacks
• emotional profile report (epr)
FAQs
What are the use cases?
The use cases include brand positioning, corporate reputation, product launches, crisis management, policy impact, and employee engagement.
What is your pricing model?
It is a volume license model with customized pricing for each bespoke survey.
Does BRANDthrō complement existing stacks or platforms?
Yes, it is additive and integrates seamlessly with other research dashboards and CRM systems.
Why measure emotion?
To predict human behavior reliably and accurately, surpassing traditional sentiment analysis methods.
How do you measure emotion?
We use AI, ML, and data science for precise emotional scoring.
How do you collect data?
We gather direct responses through online surveys with a micro-segmentation panel provider.
What makes your methodology fast and accurate?
Data science enables the use of small sample sizes (100) to represent larger populations with high accuracy.
Pricing Plans
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