PersonaLive
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About
Spatial.ai offers an AI-powered segmentation platform called PersonaLive that helps businesses identify and reach their best customers. It segments consumers based on social media activity, mobile movement data, and credit card transactions. This provides insights into customer behaviors and helps businesses make better location decisions, build personalized marketing campaigns, and target high-potential audiences. The platform allows users to upload CRM data, visitation reports, and analyze consumer spend data to identify growth opportunities. The platform includes detailed segment portraits and allows for exporting data for targeting across various channels (Meta, TikTok, Google, etc.).
Platform
Features
• quickly generate personalized campaigns and reach target segments across digital channels
• reveal your best customers and find more of them by segmenting customer data or store locations
• choose your target segments, generate personalize messaging, and target them across meta, tiktok, snapchat, x, programmatic, direct mail and more
• rank your top segments, identify ltv by cohort, compare your market share to competitors
• append segments to your store locations or upload your customer file to enrich your crm with demographic and segment codes
• quantify consumer social interest at a geographic level
• segment neighborhoods by social media behaviors
• segment consumers by social, mobile, and web behaviors
FAQs
Where does the data come from?
PersonaLive uses permissioned, anonymized, and aggregated data from mobile data and credit card providers, demographic, census, and public social media profiles. We never reveal data about a person, but illuminate characteristics of behaviorally similar people groups.
Are people really more than demographics?
Two people may have the same demographics, yet behave totally differently. PersonaLive segmentation is based on four dimensions of consumer behavior: demographics, social media activity, mobile movement data, and credit card transactions. This leads to campaigns that perform up to 50% better.
How can PersonaLive help me?
All successful marketing and location decisions start with knowing something about your customers that others don’t. PersonaLive makes it easy to understand and activate these insights.
Pricing Plans
The Analyst
$500.00 / monthly• Reveal your best customers and find more of them by segmenting customer data or store locations
• Append segments to customer data
• Rank top customer segments
• Reveal demographic, social, and retail behaviors
• Map trade areas to find more customers
The Media Buyer
$800.00 / monthly• Unlimited social audiences
• Programmatic audiences
• Demographic contact enrichment
• Automatic campaign reporting
The Strategist
$1500.00 / monthly• Credit card spending insights
• Reveal market share
• Track LTV by segment
• Competitor insights
The Analyst
$425.00 / annually• Reveal your best customers and find more of them by segmenting customer data or store locations
• Append segments to customer data
• Rank top customer segments
• Reveal demographic, social, and retail behaviors
• Map trade areas to find more customers
The Media Buyer
$700.00 / annually• Unlimited social audiences
• Programmatic audiences
• Demographic contact enrichment
• Automatic campaign reporting
The Strategist
$1350.00 / annually• Credit card spending insights
• Reveal market share
• Track LTV by segment
• Competitor insights
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