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Wiacom CDP

Wiacom CDP screenshot

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About

Wiacom CDP is a customer data platform designed to enhance omnichannel business operations by providing robust insights and analytics. It integrates Zero First-Party Data and Wi-Fi Marketing to offer a comprehensive view of customer behavior, enabling venues to engage effectively with their audience and optimize advertising costs. Wiacom's platform is fully compliant with GDPR, ensuring secure data management. It caters to various industries, including shopping malls, airports, banking, restaurants, and more, improving customer engagement and maximizing ROI through advanced data analytics. It supports a wide range of WiFi infrastructures, ensuring compatibility and ease of integration with existing systems.

Platform

Keywords

analytics omnichannel gdpr compliant customer data platform wi-fi marketing

Task

data integration

Features

• gdpr compliance

• omnichannel insights and analytics

• integration of zero-party and first-party data

• wi-fi marketing capabilities

• advanced customer engagement tools

• cost optimization of up to 80%

• roi increase of up to 8x in advertising

• 360-degree customer overview

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