NumberEight
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About
NumberEight offers innovative AI-based solutions focused on ID-less demographic and behavioral intelligence to enhance advertising revenue without compromising user privacy. The platform leverages on-device processing to capture user context and behaviors through real-time sensor data, aiming for increased global demographic data coverage and significant cost savings. With an emphasis on privacy, NumberEight operates without relying on personal identifiers, enabling ad targeting based on behavioral cohorts and live moments, thereby providing personalized ad experiences while adhering to privacy regulations.
Platform
Features
• id-less demographic and behavioral solutions
• on-device intelligence for real-time insights
• privacy by design for user data protection
• increased ad revenue through behavioral targeting
• support for multiple platforms (ios, android, unity)
• customized behavioral cohorts for advertisers
FAQs
What are live moments?
Live moments capture what a user is doing at a given point in time.
How do you predict live moments?
We combine mobile sensor data using on-device AI software.
How is this different from traditional audience generation?
Cohorts traditionally require unique identifiers; NumberEight uses in-app behavioral data instead.
Can you create custom behavioral cohorts?
Yes, we collaborate with partners to develop custom cohorts.
Is the app required to be open for NumberEight to work?
NumberEight can run in the background if the app supports it.
How can an advertiser use ID-less live moments and behavioral cohorts?
Advertisers can personalize ads based on cohorts or live moments.
Are your cohorts compatible with the IAB Audience Taxonomy?
Yes, several cohorts are mapped to IAB's Audience Taxonomy.
How frequently is the demographic data updated?
Demographic data is updated monthly where applicable.
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