Alfi
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About
Alfi is a transformative advertising platform utilizing AI and computer vision technologies to deliver targeted advertising in rideshare environments. It ensures user privacy by not tracking or storing personal data. Alfi’s technology identifies viewer demographics in real-time, aligning brands with relevant audiences without compromising privacy. Operating in compliance with GDPR and CCPA standards, it helps advertisers optimize campaigns based on verified impressions and audience analytics. Founded in 2018, Alfi is recognized for redefining digital out-of-home advertising by making it audience-focused and interactive.
Platform
Features
• computer vision
• ai & machine learning
• big data
• saas
• recommendation engine
• iot cloud
• interaction services
FAQs
What is ALFI?
ALFI is an intelligent software powered by AI and computer vision, creating relevant digital out-of-home advertising experiences while respecting user privacy.
How does ALFI work?
ALFI’s software turns a digital display into an intelligent screen, detecting audiences and serving appropriate messages.
How does it benefit advertisers?
ALFI allows brands to serve relevant ads to consumers in physical environments without capturing personal information.
Does ALFI use facial detection or facial recognition?
ALFI uses facial detection for understanding small facial cues to match content to viewers but does not recognize or identify individuals.
Is ALFI’s technology GDPR and CCPA compliant?
ALFI’s technology is compliant with privacy laws, as it doesn't collect or store personal data while providing targeting information.
Does ALFI collect consent from users?
ALFI does not collect or store personal data, so no consent is required.
Does Alfi track or report on ethnicity?
No, Alfi does not deploy its technology to track or report on ethnicity.
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