Out of the Blue
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About
Out of the Blue is an AI-powered e-commerce health monitoring platform that provides real-time insights into your store's performance, detecting and fixing issues before they impact revenue. It monitors various aspects, including pixel and token errors, event tracking issues, site downtime, and performance degradation. The platform offers features like error classification, prioritization, detailed insights, and real-time alerts via Slack, email, or SMS. It's designed to be no-code and integrates with major e-commerce platforms and data sources. It helps businesses reduce costs by automating error detection and saving time on manual troubleshooting and analytics.
Platform
Features
• performance monitoring
• no-code platform
• real-time monitoring
• anomaly detection
• 24/7 monitoring
• alerting
• error detection
• integrations with various ecommerce platforms, data sources, marketing signals, cdps and ads platforms
FAQs
What is Out of the Blue?
Out of the Blue is an e-commerce health monitoring platform that provides real-time insights into your pre-order customer journey - martech, adtech, online store (site), APIs, and third-party platforms performance. It helps you detect and fix issues before they impact your revenue.
Why is e-commerce health monitoring important?
Seemingly minor issues like broken pixels, token deauthentication, or site changes can significantly impact your revenue. These problems often go unnoticed for days, leading to lost sales and frustrated customers.
What kind of issues does Out of the Blue detect?
Out of the Blue monitors a wide range of issues, including: Pixel and Token Errors; Event Tracking Issues; Site Downtime; Performance Degradation.
What are the common causes of e-commerce performance issues?
The most common causes are human error (like accidental code changes, configuration changes) and technical mishaps (such as software updates or third-party integrations) and missed alerts due to staffing issues. Additionally, site changes, theme updates, and consent banner modifications can unknowingly disrupt tracking and data collection.
How can broken pixels and tokens impact my business?
Broken pixels and deauthenticated tokens prevent your ad platforms and marketing automation tools from functioning correctly. This can result in wasted ad spend, inaccurate data, and disrupted customer journeys. For example, an expired Meta pixel can lead to a significant drop in ad conversions costing brands ~$2M per incident.
How can site issues impact my business?
As much as 30% of users never return to the site with a broken experience. User experience is impacted with Platform and Tool Outages, incorrect code or configurations across your SaaS tools, performance issues and errors including JavaScript Errors, Asset Errors, Network Errors, and HTTP Errors (400’s and 500’s).
How does Out of the Blue help me fix these issues?
Out of the Blue is an e-commerce observability solution that detects issues in real-time across your site, adtech, martech, CDP and more. Out of the Blue’s Pulse app operates 24/7, offering continuous monitoring and real-time alerts. Pulse processes errors and offers Error Classification & Prioritization, Detailed Insights, and Real-time Alerts.
What is the potential cost of not using e-commerce health monitoring?
Even a short period of downtime or performance issues can cost thousands of dollars in lost revenue and costs across your site, adtech and martech campaigns. The longer the problem persists, the greater the financial impact. Ignoring these issues can also damage your brand reputation and customer loyalty.
How long does it take to get set up?
We offer PLG flows and user is live in 15 mins following 3 easy steps, with no engineer required.
How does your pricing work?
All pricing options are based on your e-commerce store’s annual revenue and the type and volume of metrics you want to track.
What apps do you integrate with?
We provide support for most of the major data sources – across marketing, sales, and analytics. Examples include Shopify, Shopify+, BigQuery, Redshift, Klaviyo, Blotout, Google, Facebook, Meta, Instagram, Pinterest, TikTok, and GA4. Additional connectors can be added within a week on request!
Pricing Plans
Starter
Unknown Price• Page Error Monitoring
• Shopify Status Page Monitoring
• Unlimited Shopify App Monitoring
• Shared Slack support
• Implementation Specialist (1:1 Onboarding)
• Live Chat
• Email Support
Growth
Unknown Price• Everything in Starter
• Event Monitoring
• Detect drops in key customer events by channel, device & more
• Shared Slack support
• Implementation Specialist (1:1 Onboarding)
• Live Chat
• Email Support
Pro
Unknown Price• Everything in Growth
• Conversion Funnel Monitoring
• Detect drops in key customer events by channel, device & more
• Shared Slack Support
• Implementation Specialist (1:1 Onboarding)
• Live Chat
• Email Support
Enterprise
Unknown Price• Ad Pixel monitoring
• Legal Compliance Monitoring
• Priority support
• Dedicated Customer Success Manager
• Direct Slack channel
• Implementation Specialist (1:1 Onboarding)
• Live Chat
Job Opportunities
Senior Full Stack Developer
AI-powered e-commerce health monitoring platform for real-time insights, error detection, and revenue optimization.
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