Local Falcon
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About
Local Falcon is a local rank tracking tool that uses AI to analyze and visualize local search rankings. It offers a unique geo-grid map format, showing rankings at multiple points around a business location. The tool provides insights into competitor performance, tracks rankings over time (trend reports), and offers AI-powered recommendations for improvement. Key features include competitor analysis, keyword reports, location reports, scheduled scans, various report types, and integrations with Looker Studio and Zapier. Falcon AI analyzes scan reports and suggests optimizations, while Falcon Assist acts as an AI-powered SEO assistant. It also includes a Sales Enablement tool and Falcon Guard for monitoring Google Business Profile changes. Pricing is based on a credit system, with various monthly and annual packages available.
Platform
Task
Features
• competitor analysis
• scheduled scans (campaigns), sales enablement tool, falcon guard, reviews analysis reports, apple maps local rank tracking, looker studio integration, zapier integration, falcon ai, falcon as
• location reports
• keyword reports
• trend reports
• geo-grid map format
• ai-powered analysis and recommendations
• local rank tracking
FAQs
What does "Review Volume Score" mean in the Reviews Analysis Report?
Evaluates the quantitative aspects of a business's Google reviews, focusing on the frequency and total number of reviews. The RVS is composed of two equally weighted sub-metrics: Review Velocity and Total Reviews.
What does "Overall Review Score" mean in the Reviews Analysis Report?
Calculated by multiplying the Review Quality Score (RQS) and the Review Volume Score (RVS), resulting in a single percentage value that represents the overall strength of a business's online reputation.
Do the Reviews Analysis Reports include competitor analysis?
Yes, every AI Reviews Analysis Report includes analysis of your top three competitors' reviews. This allows you to quickly compare your review sentiments and identify opportunities to improve your business's offerings and service compared to competitors. Ultimately, this can go a long way towards helping you outrank them and achieve better overall visibility in local search.
What kind of strategic suggestions do the Reviews Analysis Reports provide?
Local Falcon's AI Reviews Analysis reports contain detailed insights drawn from every last word in customer reviews, so the strategic suggestions it provides could be related to anything that customers have mentioned. For example, a report might suggest providing additional training, coaching, or mentorship to improve staff skills. Or, it could suggest implementing a client portal on your website to streamline communication. There's really no limit to what tips the AI can provide — if reviews mention an issue, the AI Reviews Analysis will suggest ways to fix it to improve sentiment about your business!
How much does an AI Reviews Analysis cost?
The AI Reviews Analysis tool is priced at $19 per location during its initial launch and that includes you + 3 competitors.
What does "Review Quality Score" mean in the Reviews Analysis Report?
Focuses on the qualitative aspects of a business's Google reviews, taking into account three key sub-metrics: rating percentage, responded to percentage, and review freshness. Rating Percentage We use an exponential decay function to emphasize high ratings: 5 stars get 100%, 4.5 stars get 95%, 4 stars get 80%, 3.5 stars get 50%, and 3 stars or below get 0%. Responded to Percentage Responding to every review, regardless of rating, shows that a business values its customers' feedback. The score rewards businesses that actively respond to a high percentage of reviews, with a 100% response rate receiving the maximum score. Review Freshness Fresh reviews provide an up-to-date view of a business's quality. We use an exponential decay function to calculate the score: reviews from the last day get 100% weight, within a week get 80%, and those older than 30 days get minimal weight.
What does "Rating" mean in the Reviews Analysis Report?
The star rating on a Google Business Profile listing.
What does "Review Velocity" mean in the Reviews Analysis Report?
Review Velocity measures the average number of reviews a business receives per month, with a maximum score achieved by maintaining an average of 10 reviews per month in the last 90 days.
What does "Review Freshness mean" in the Reviews Analysis Report?
Gives more weight to recent reviews by using an exponential decay function. Reviews posted within the last day receive a weight of 100%, reviews within the last week closer to 80%, and reviews older than 30 days receiving a very small percentage.
What does "Reviews" mean in the Reviews Analysis Report?
The total number of reviews for a Google Business Profile listing.
What does "Unresponded to Reviews" mean in the Reviews Analysis Report?
The number of reviews which have not been responded to by the owner of the Google Business Profile (Please note: This total is considering just the most recent 100 reviews)
What does Unresponded to Reviews mean in the Reviews Analysis Report?
The number of reviews which have not been responded to by the owner of the Google Business Profile (Please note: This total is considering just the most recent 1,000 reviews)
What does "Reviews by Local Guides" mean in the Reviews Analysis Report?
The number of reviews posted to the Google Business Profile by a 'Local Guide', Google's program for active participants in the Google Maps community.
What does "Reviews Analyzed" mean in the Reviews Analysis Report?
The number of reviews analyzed in this report.
What does Local Falcon do?
Local Falcon is a local rank tracker that scans multiple points at varying distances from the target business. It then displays Google Business Profile rankings for listings that show up either in the Maps portion of the organic search or from a search in the Google Maps Local Finder (i.e. Google Maps). Local Falcon can also track local search ranking for Apple Business Connect listings on Apple Maps.
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