Faraday
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About
Faraday is a predictive platform leveraging AI to foresee customer behavior. It allows for lead management, customer engagement, and offers insights into conversion strategies through data-backed predictions. Users can utilize over 1,500 consumer attributes to develop a holistic understanding of their clientele. Faraday emphasizes responsible AI practices with built-in bias mitigation and explainable AI features. It offers a variety of integrations and deployment options to suit different data infrastructures, making it a valuable tool for businesses aiming to enhance their marketing and sales strategies.
Platform
Features
• lead management
• adaptive discounting
• content personalization
• lead scoring
• identity resolution
• customer behavior predictions
• first best offer
• rep assignment
• churn scoring
• next best offer
• integrations with various platforms and services
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